Senior Product Manager · Founder · Digital Product Leader

Building products that unlock trust, access, and adoption.

Damilola Ajiboye is a senior product manager and founder with a track record of shipping digital products across regulated financial institutions, African SaaS platforms, and a UK-based creative technology venture. Currently Senior Product Manager at Eventpadi and Founder of EonCanvas — building digital infrastructure for African and diasporan creatives. Based in Brighton, UK.

Product strategy & roadmap Cross-functional delivery Fintech & SaaS Creator economy Published author

Where I add the most value

From idea to shipped product — anchored on measurable outcomes.

Fintech & Digital Banking

FirstBank · Virtual card · Diaspora OTP

Translated branch-floor customer pain points into shipped digital products during COVID-19. Both innovations were implemented and recognised through the FirstBank Imagin8tors Award (FY2020).

B2B SaaS & Operations

PortsConnect · TraceSavvy · Project Tracker

Designed and delivered tools that give leaders portfolio-level visibility and field teams clear workflows — from scheduling platforms to traceability systems.

Community & Creator Platforms

Eventpadi · MemberPod · EonCanvas

Built and iterated platforms for events, memberships, and creative communities — 150+ events delivered, ₦32m revenue in year one, and a growing roster of African diaspora artists in the UK.

Insight-Driven Decisions

Discovery · Analytics · Strategy

Self-initiated the post-event analytics system at Eventpadi after identifying a gap through user discovery. Combine interviews, data, and structured thinking to prioritise what to build next.

Innovation in Diversity
Melchizedek Joseph Publications · March 2026 · ISBN 979-8-2522-3814-2

A published work examining how cognitive diversity drives better innovation outcomes — drawing on research and the principles behind EonCanvas.

View on Amazon

Selected case studies

A snapshot of how I approach discovery, prioritisation, and delivery — with mockups showing the evolution of each product.

B2C / B2B · Events & Ticketing

EventPadi — My Events & Attendee Experience

Role: Senior Product Manager · Focus: attendee journeys, event discovery, organiser efficiency

  • Mapped end-to-end flow from discovery → ticket purchase → check-in.
  • Standardised event cards and filters so users can quickly find events by time, venue, and ticket type.
  • Reduced organiser workload by automating reminders and attendee status updates.
  • Self-initiated post-event analytics and ROI system — identified gap through user discovery.
  • Platform outcomes: 150+ events across Africa, ₦32 million revenue in year one.
UX flows Mobile app Analytics Vendor marketplace
EventPadi events screen EventPadi event detail EventPadi announcements screen

B2B · Appointments & Scheduling

PortsConnect — Scheduling Platform for Service Businesses

Role: Product Manager · Jun 2022 – Apr 2023 · 28 business categories, iOS & Android

  • Mapped full consumer and business user journeys from scratch.
  • Led specification and delivery of Business SignUp — enabling organisations to register, configure availability, and manage staff directly in-app.
  • Platform reached close to 8,000 registered businesses at peak.
  • Shaped growth thinking on referrals and repeat booking behaviour.
Marketplace iOS & Android Growth strategy
PortsConnect booking home PortsConnect ticket list PortsConnect appointment details

Creator Economy · UK Tech Venture

EonCanvas — Digital Infrastructure for African & Diasporan Creatives

Role: Founder & Product Lead · 2024 – Present · Brighton, UK

  • Founded and built EonCanvas as a sole trader technology venture — creativity and technology arms operating in parallel.
  • Delivered three live client websites: e-commerce (Hairs & Blings Essentials), local services with SEO (ET Services, Sussex), healthcare HR corporate site (Cognivive Limited, NHS-facing).
  • ET Services site generated 2,800+ Google Search impressions and 44 clicks in first three months.
  • Three African and diasporan artists onboarded with full gallery profiles.
  • QA testing and product feedback on TraceSavvy web application.
  • Formal cross-border growth strategy with Eventpadi as SaaS delivery partner.
Founder HTML/CSS/JS Creator economy SaaS strategy
EonCanvas hero EonCanvas gallery EonCanvas artist page

Enterprise SaaS · Portfolio Management

ProjectTracker (Prodome) — Portfolio-level Visibility

Role: Product Manager · Focus: PMO workflows, dashboards, reporting

  • Defined portfolio dashboard surfacing budget, disbursement, and completion at a glance.
  • Enabled navigation from portfolio → programme → project within a single information architecture.
  • Made complex data readable for non-technical decision-makers.
Enterprise SaaS Dashboards Stakeholder reporting
ProjectTracker portfolio overview ProjectTracker projects table ProjectTracker configuration

Additional work

Digital banking, QA, and client builds.

Digital Banking · Innovation Lab

FirstBank — Innovation & Digital Lab

Role: Team Lead + Product Placement · Sep 2018 – Dec 2021

  • Submitted two innovations through the Imagin8 platform (FY2020) — both accepted for implementation: virtual card solution (COVID-era access); email OTP and indemnity framework for diaspora customers.
  • Received FirstBank Imagin8tors Award (FY2020) for three or more ideas accepted for implementation.
  • Two-month product placement at Digital Innovation Lab (Oct–Dec 2021) — deepening product discipline under direct mentorship of the Product Lead.
Digital banking Product innovation Fintech
FirstBank LIT App home FirstBank payment flows FirstBank virtual card

Manufacturing · QA & Traceability

TraceSavvy — QA & Reliability Testing

Role: QA Tester · Focus: recipe, lot, stock traceability

  • Designed test scenarios around real factory workflows: recipes, batches, stock moves, audit trails.
  • Flagged key issues early with clear reproduction steps; facilitated contact with QA personnel at Higgidy, extending the collaboration.
  • Fed usability feedback into the UI so operators could find the right lot or batch under time pressure.
QA & testing Traceability Factory workflows
TraceSavvy dashboard TraceSavvy recipe view TraceSavvy stock traceability

Local Services · Frontend Build

ET Services — Handyman & Removals Site

Role: Frontend Developer · Sussex, UK

  • Built responsive site for handyman and removals services — optimised for mobile users.
  • Implemented booking flow (date picker + contact form) to reduce friction for quote requests.
  • 2,800+ Google Search impressions and 44 clicks in first three months; ranking for 'handyman Brighton' and 'removal companies near me.'
Frontend build Local SEO Conversion UX
ET Services homepage ET Services handyman page ET Services booking form

Experience

Senior product roles across digital banking, SaaS, creator platforms, and venture building.

Founder & Product Lead
EonCanvas · Brighton, UK · 2024 – Present

Founded EonCanvas — a sole trader technology venture building digital infrastructure and visibility for African and diasporan creatives. Technology services arm delivering client websites and SaaS strategy; creativity arm featuring and supporting African artists. Formal cross-border partnership with Eventpadi. Five clients served; three live client sites; artist ownership platform in development.

Senior Product Manager
Eventpadi (fmr. Viem Digital Consulting) · Jan 2022 – Present

Founding product team member. Co-authored strategy, owned roadmap from concept to launch, coordinated delivery across engineers and mobile developers. Self-initiated post-event analytics system. Delivered vendor marketplace. Spoke at Brighton Evolve 2025 (Silicon Brighton) and attended EventTech Live London 2025. Platform: 150+ events, ₦32m revenue in year one, live on web, iOS & Android.

Author — Innovation in Diversity
Melchizedek Joseph Publications · March 2026

Published work examining how cognitive diversity drives better innovation outcomes. ISBN: 979-8-2522-3814-2. Available on Amazon →

Product Manager
PortsConnect · Jun 2022 – Apr 2023

Managed product on a live B2C appointment and scheduling platform across 28 business categories (iOS & Android). Mapped full consumer and business user journeys; specified and delivered Business SignUp feature; shaped growth strategy. Platform reached close to 8,000 registered businesses.

Co-Director
Business United CIC · Brighton · Dec 2024 – Nov 2025

Co-founded and directed a registered Community Interest Company (Companies House No. 16130050) running workshops, mentorship programmes, and networking events for Global Majority professionals in Brighton and Hove.

MSc Entrepreneurship & Innovation
University of Sussex Business School · Sep 2022 – Mar 2024 · Merit (67%)

Dissertation: Understanding the Potential of Blockchain Technology for the Financial Inclusion of Smallholder Farmers in Nigeria Through Integration with an Informal Finance System.

Product Placement — Digital Innovation Lab
FirstBank of Nigeria · Oct 2021 – Dec 2021

Two-month placement at FirstBank's Digital Innovation Lab under the Product Lead. Bridged operational customer insight with structured product development methodology in a regulated institution context.

Team Lead — Financial & Non-Financial Transactions
FirstBank of Nigeria · Lagos · Sep 2018 – Sep 2021

Led branch and IBPS operations at one of Africa's largest regulated financial institutions (30m+ customers). Submitted two innovations through the Imagin8 platform (FY2020) — virtual card solution and diaspora email OTP framework — both accepted for implementation. Received FirstBank Imagin8tors Award (FY2020).

Let's talk

Open to senior product manager roles, advisory, and speaking opportunities — particularly in fintech, B2B SaaS, and creative technology.